RESOURCES
STRATEGY
Building KPIs for your eCommerce business
While each business is unique, many KPIs can be used across different eCommerce brands as a proxy for business health or growth. Below is a list of seven common KPIs for eCommerce brands and why you should be using them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
ECOMMERCE
Why tracking AOV is critical to success
AOV is critical to benchmark your customer's current spending behaviours, effectiveness of your marketing campaigns and the spread of products and category purchases. Learn Why