Category: strategy
STRATEGY
Choosing an eCommerce platform in 2024
Choosing an eCommerce platform in 2024 is hard. With a plethora of different platforms, pricing and integrations available, it can be hard for brands to choose the next step. We have outlined what we believe is the first steps required when searching for a new platform.
STRATEGY
Building KPIs for your eCommerce business
While each business is unique, many KPIs can be used across different eCommerce brands as a proxy for business health or growth. Below is a list of seven common KPIs for eCommerce brands and why you should be using them.
STRATEGY
Understanding Customer Cohorts in eCommerce
Customer cohorts allow you to understand how effective your marketing activies are across different channels, campaigns and demographics
ECOMMERCE
Why tracking AOV is critical to success
AOV is critical to benchmark your customer's current spending behaviours, effectiveness of your marketing campaigns and the spread of products and category purchases. Learn Why
TECH STACK
Top 3 tech tools for an ecommerce consulting firm
Unsure what tools you should be using as a consulting firm? We've compiled a list of the top 3 tools that we use on a daily basis. Use to your advantage!
MARKETING
Why segmentation will drive conversions
Segementation for campaigns and automations (flows) is a fantastic way to capture more revenue -- iff you do it properly. Find out how we analyse segments for $